Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents

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Author(s)

Choi, D.
Kim, J.

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Choi, D., & Kim, J. (2004). Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents. Cyberpsychology and Behavior, 7(1), 11-24.

Health topic: Behavior and Personality, Social Issues and Skills
Target population: General Audience
Game platform: Internet
Publication type: Journal Article