Are tailored health education materials always more effective than non-tailored materials?

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Author(s)

Kreuter, M. W.
Oswald, D. L.
Bull, F. C.
Clark, E. M.

Publication

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Kreuter, M. W., Oswald, D. L., Bull, F. C., & Clark, E. M. (2000). Are tailored health education materials always more effective than non-tailored materials? Health Education Research, 15(3), 305-315.

Health topic: Obesity and Weight Loss, Prevention
Target population: Adults
Publication type: Journal Article